beat down

beat down  {v.}

1. To crush or break the spirit of; win over; conquer.

All their defenses were beaten down by the tanks.

2.  {informal}

a. To try to get reduced; force down by discussing.

Can we beat down the price?

b. To persuade or force (someone) to accept a lower price or easier payments.

He tried to beat us down, so we did not sell the house.

3. To shine brightly or hotly.